Kamal amrohi

Unique, one-of-a-kind, and peppered with vibrant precious gemstones and diamonds—these are a few phrases that can be used to describe the brand Bina Goenka’s jewellery. The designer, who launched her eponymous label in , uniquely entwines elements of art with creative design leading to sculptural high jewellery creations revered by clients around the world.

Bina goenka biography definition Awestruck by the arduous creativity conceived by the international jewelry designer, Bina Goenka, I walked into The Grand Hyatt Plaza, one of the grandest hotels in Mumbai. I made sure not to miss her exhibition only to admire some of her breathtaking creations, which were shimmering in their display cases. Let me tell you, each item was a masterpiece in its own right, adorning the boutique with vibrant and colorful jewels. The jewelry brand, Bina Goenka is synonymous with luxury, glamor and high-end craftsmanship. The creative force put by her team on each item has pushed this brand overseas and today, Bina Goenka is among the sought-after jewelry designers in the globe.

Twelve years later, as the brand gravitates toward a younger audience, we speak to Avanti Goenka, managing director for Bina Goenka Fine Jewellery, about growing up enchanted by jewellery, her favourite pieces, and how she intends to transform the atelier into an international powerhouse for art jewels.

TELL US A LITTLE ABOUT YOUR CHILDHOOD.

YOUR MOTHER, BINA GOENKA, IS ONE OF INDIA’S MOST INFLUENTIAL HIGH JEWELLERY DESIGNERS. DO YOU THINK THAT CONTRIBUTED TO YOUR LOVE FOR JEWELLERY?

I grew up in Switzerland and London and flew back to India to spend time with my family. During this time, I would often accompany my mum to work, whether she was going to the store or the factory.

It was always interesting to see both ends of the spectrum—the factory on one end where she was playing with loose stones, and then the store which was full of completed pieces of jewellery, each of which I would try on and then want.

Bina goenka biography definition and example Mention the name Bina Goenka and it is a brand synonymous with luxury, beauty, exquisite craftsmanship and quality. The creative force behind the high-end jewellery brand is Bina Goenka, a successful and pre-eminent creative-entrepreneur and socialite, and a leading pioneer in the international jewellery fraternity. Having studied her craft for over 15 years, Bina creates jewellery that is akin to modern art. Her brief is elegance and luxury, and she achieves this by working in tandem with the precious materials she uses. Each hand-crafted piece makes a treasured keepsake that can be handed down through the generations.

Almost ironically, I was in India applying for internships when I accompanied my mother to a meeting with a client, during which she required my input. We both stepped out of that meeting knowing that we had very complementary skills, especially in this business and decided to grow it together.

WHAT IS YOUR FONDEST MEMORY ASSOCIATED WITH JEWELLERY?

I have many! I grew up with a number of ‘trinkets’ that I would collect—many of which were purchased for me by my father.

Bina goenka biography definition english

Biography definition and examples

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My fondest memories of jewellery involve opening the ‘treasure chest’ in which these trinkets are now safely stored, and marvelling over and over again at how cute they are. I have everything: from my first pair of earrings to a fancy amethyst stork brooch that was apparently my favourite!

Zuhair Murad clothing.

Bina Goenka jewellery. OPPOSITE PAGE On Avanti: Bina Goenka Jewellery.

YOU HAVE MANAGED YOUR MOTHER’S JEWELLERY BRAND FOR YEARS. HOW HAVE YOU TRANSMUTED YOUR KNOWLEDGE ONTO THE BRAND?

My mother’s sense of design is unparalleled, so she needs no assistance in that. My input was useful in terms of growing the brand and making it well-known internationally.

A fresh approach to a brand can often also increase its appeal to a younger audience who prefer to be catered to in a more indirect manner than seasoned clients of luxury.

Biography examples The designer, who launched her eponymous label in , uniquely entwines elements of art with creative design leading to sculptural high jewellery creations revered by clients around the world. Twelve years later, as the brand gravitates toward a younger audience, we speak to Avanti Goenka, managing director for Bina Goenka Fine Jewellery, about growing up enchanted by jewellery, her favourite pieces, and how she intends to transform the atelier into an international powerhouse for art jewels. I grew up in Switzerland and London and flew back to India to spend time with my family. During this time, I would often accompany my mum to work, whether she was going to the store or the factory. It was always interesting to see both ends of the spectrum—the factory on one end where she was playing with loose stones, and then the store which was full of completed pieces of jewellery, each of which I would try on and then want.

Understanding this and implementing it within Bina Goenka was one of my main objectives, and it was key to the growth and success we were able to see internationally.

Zuhair Murad clothing. Bina Goenka jewellery.

COULD YOU TELL US A LITTLE ABOUT THE YOUTH- ORIENTED COLLECTION YOU DESIGNED FOR BINA GOENKA?

As mentioned, Bina Goenka has always appealed to the seasoned buyer who wants something more than what is available to anyone else.

This also appeals to a younger demographic, who want a part of this story but are not ready to commission their own piece. As a result, we introduced a prêt collection that we launched exclusively with We chose this medium to retail this collection for two reasons— primarily since we were reaching out to a younger crowd, we wanted to do it in a manner that made sense to them.

Bina goenka biography definition wikipedia

Bina Goenka is a distinguished luxury jewelry brand named after its founder, acclaimed designer Bina Goenka. Since its inception, the brand has carved a niche in the world of high-end jewelry with its unique design philosophy and remarkable craftsmanship. Established in , the brand rapidly gained international recognition for its innovative use of materials and unconventional designs. Bina Goenka, originally a trained lawyer, turned to jewelry design driven by her passion for creativity and her rich background in Indian heritage. Her creations seamlessly merge traditional Indian aesthetics with contemporary design elements, often integrating precious gemstones, rare metals, and intricate detailing that reflect her meticulous approach.

In being able to go online, look at the piece details and the prices, the customer is no longer intimidated and has the comfort of taking their time before making a decision. The second reason was to broaden the reach of the brand while retaining its exclusivity. While prêt pieces do not need to be sold by appointment’ (unlike our high jewellery which is mostly bespoke commissions), they are still made as one-of-a-kind, so that a client of ours who has purchased a piece somewhere in the world knows that it is the only one.

Ralph & Russo clothing.

Bina Goenka jewellery.

LASTLY, WHERE DO YOU SEE YOUR BRAND IN THE NEXT FIVE YEARS?

Our brand is moving in the direction of creating wearable art! So, in the next five years, we will hopefully be spotted at art fairs and galleries globally!

Team Credits: 

Photographer: Claire Harrison

Fashion Editors: Ayesha Amin Nigam and Shaurya Athley

Model: Amelia Foster at Premiere Model Management

Hair: Chris Kurx

Makeup: Lauren Alice